More than 27 years as leading,
independent communication consultants in Korea

Access is managed, staffed and operated by executives who each have strong media, business and marketing backgrounds. Our consultants maintain knowledge and sensitivity to the Korean culture and local business practices, as well as possessing an intricate understanding of clients’ businesses and diverse needs to achieve successful business results in an increasingly global and multi-channel environment.

Our client-centered approach at Access is based on the following objectives:

Access is managed, staffed and operated by executives who each have strong media, business and marketing backgrounds. Our consultants maintain knowledge and sensitivity to the Korean culture and local business practices, as well as possessing an intricate understanding of clients’ businesses and diverse needs to achieve successful business results in an increasingly global and multi-channel environment.

Our client-centered approach at Access is based on the following objectives:

To provide reliable professional service of the highest standards,

To provide integrated, strategic and creative solutions to meet business goals, and

To understand and guide clients with knowledge and sensitivity to local culture and business practices.

"Success for clients, happiness for employees."

01

Placing value in people

The collective experience each and every one of us - meeting clients, reporters, partners, peers - builds and nurtures our capabilities. What each one of us have learned through these experiences culimates into the collective experience of Access Communication. And we overcome our challenges with teamwork and personal development to reach creative and effective solutions.

02

Understanding the Korean audience (customers, media)

Our extensive experience with the Korean target audience awards us with clear insights into what makes the Korean mindset tick, and moreover what Korean media, social media and customers are interested to read and hear. We stand at the intersection of transforming client-speak into content that is relevant and meaningful for their target audiences.

03

Experience is key

Since 1995, Access Communication has been at the forefront of the PR industry in Korea. From strategic communication consulting, proactive media outreach, traditional and social media monitoring, to photo exposure opportunities and news hijacking, we continue to stretch boundaries and find new tools that really work. These tools have been put to use in finance, consumer/lifestyle, hi-tech, healthcare and for the public sector, and our hands-on, in-depth experience with global clients, whether they be in Korea or not, is what sets us apart from the competition.

04

Global clients trust us and rely on us to get the job done

Global clients in both the private and public sectors have relied on and trusted us to achieve results that matter for them. Our broad experience with Korean media, expertise in the sectors and industries of our clients, and the wealth of know-how accumulated servicing clients both in and outside of Korea gives us special insights into what is important and relevant. We have recently expanded our service to Korean clients in Corporate PR and Investor PR as they seek to globalize their communication activities targeting both domestic and outbound communication.

05

Transparency and Flexibility in Corporate Governance

We managing our agency with the same rules that we have for clients: Transparency and flexibility to ensure both clients and staff are happy is the core of our approach in everything we do. 3 Managing Partners provide checks and balances to weigh out the pros and cons of any and all ideas. And we will continue to evolve to adjust and adapt to the dynamic changes in Korean society and media environment.

06

Nurturing a Culture of Happiness and Satisfaction

Our focus is on ensuring people are happy. Achieving happiness for clients, media, staff, and all our partners is an essential part of our DNA.

Management

Victor SS Lee

CEO and Partner

  • Victor S.S. Lee is Chief Executive Office and Partner.
  • Victor heads the corporate practice team at Access. He started his professional career at the PR team of Cheil Communications – Korea’s largest advertising agency. During his tenure at Cheil, Victor’s responsibilities concentrated on developing overseas PR strategies and programs for the Samsung Group and its subsidiaries.

Jinsoo Jason Kim

Managing Director and Partner

  • Jinsoo heads the marketing PR and public affairs team at Access, and responsible for relations with Japanese clients. Fluent in Japanese.
  • Jinsoo began his career in public affairs in the overseas strategy team of Samsung Corporation. He then moved on to the strategic PR team of the Samsung Group’s Chairman’s office, where he was responsible for overseas PR, and was one of the starting members of the overseas PR network for Samsung. Prior to joining Access Communications, Jinsoo worked for the marketing department of Samsung Motors.

Carol HJ Park

Managing Director and Partner

  • Carol is currently responsible for new business opportunities and global client relations at Access Communication.
  • Carol has experience in various disciplines including marketing and public relations, as well as business consulting and finance. She worked as an equity analyst at Deutsche Morgan Grenfell and BZW, Seoul offices, and held the position of Head of Corporate Communications at Fidelity International in Korea and New York Life Insurance in Korea. In both roles, she was responsible for internal and external communications as well as business strategy and planning.
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Jungwoo(Grant) Lee

CEO of Access Interactive

  • Jungwoo is the CEO of Access Interactive, a digital marketing subsidiary of Access Communications. He is responsible for the planning and execution of the digital campaigns, social media marketing strategies, and influencer marketing strategies.
  • Jungwoo began his career as the strategic marketer in the retail planning department of Samsung C&T. He then worked as the brand strategist for Cheil Communications for 6 years where he established the brand communication strategies of Samsung Electronics. He then moved on to the Account Planning team of INNOCEAN Worldwide to establish communication strategies for KIA Motors for 6 years.
  • Prior to joining Access Interactive, he found his own digital advertising agency where he mainly consulted start-ups and SMEs for their go-to-market digital strategies, social media marketing strategies, and e-commerce strategies for own mall & smart store.
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Management

Victor SS Lee

CEO and Partner

  • Victor S.S. Lee is Chief Executive Office and Partner.
  • Victor heads the corporate practice team at Access. He started his professional career at the PR department of Cheil Communications – Korea’s largest advertising agency. During his tenure at Cheil, Victor’s responsibilities concentrated on developing overseas PR strategies and programs for the Samsung Group and its subsidiaries.
  • Holds a BA in Philosophy from Seoul National University.

Jinsoo Jason Kim

Managing Director and Partner

  • Jinsoo heads the marketing PR and public affairs team at Access, and responsible for relations with Japanese clients. Fluent in Japanese.
  • Jinsoo began his career in public affairs in the overseas strategy team of Samsung Corporation. He then moved on to the strategic PR team of the Samsung Group’s Chairman’s office, where he was responsible for overseas PR, and was one of the starting members of the overseas PR network for Samsung. Prior to joining Access Communications, Jinsoo worked for the marketing department of Samsung Motors.
  • Holds a BA in Business Administration from Sunggyungwan University.

Carol HJ Park

Managing Director and Partner

  • Carol is currently responsible for new business opportunities and global client relations at Access Communication.
  • Carol has experience in various disciplines including marketing and public relations, as well as business consulting and finance. She worked as an equity analyst at Deutsche Morgan Grenfell and BZW, Seoul offices, and held the position of Head of Corporate Communications at Fidelity International in Korea and New York Life Insurance in Korea. In both roles, she was responsible for internal and external communications as well as business strategy and planning.
  • Carol graduated from Yonsei University with a BA in Psychology, and earned her MBA degree from the International University of Japan, with a focus in marketing and finance.
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James J.H. Um

Senior Advisor

  • James Um is former President and CEO of Access. Mr. Um has been most influential in developing key communications strategies on behalf of Access’ corporate and financial clients. Prior to taking the helm at Access, Mr. Um led the public affairs department of the Samsung chairman’s office, where his primary responsibilities were to oversee the corporate affairs of the entire Samsung Group, concentrating on Samsung’s overseas activities. In 1976, Mr. Um launched his professional career as a reporter, then as an editor at the JoongAng Ilbo, one of Korea’s major daily newspapers. During his years at JoongAng Ilbo, he was recognized as one of Korea’s key opinion leaders.
  • James J.H. Um holds a BA in Political Science from Korea University.

Wonjo Jung

Senior Advisor

  • Wonjo Jung is a well-seasoned communications executive with more than 33 years of experience in corporate communications at the Samsung Group. His experience spans the range of strategically important business lines with the group -- from financial, electronics, real estate to corporate. Wonjo joined Access in 2014 and provides strategic counsel in corporate practice and reputation management.
  • Wonjo Jung holds a MA in Communications from Hanyang University.