Access creates effective, tailor-made communication programs for our clients.
Media Relations
Media monitoring and relations services are a cornerstone capability of Access. Our strengths comes from hands-on experience in developing monitoring programs that provide strategic, sensitive, timely and reliable information to clients and directing media relations programs that have helped shape a more favorable environment for clients’ businesses.
Based on our knowledge of the editorial orientation and technical requirements of the Korean media and from our broad range of contacts in Korean media circles, we provide counsel that is focused, practical and results-oriented.
Service scope includes:
Based on our knowledge of the editorial orientation and technical requirements of the Korean media and from our broad range of contacts in Korean media circles, we provide counsel that is focused, practical and results-oriented.
Service scope includes:
- Monitoring and analysis of product, service, industry and other client-related topics in print, electronic and broadcast media
- Monitoring and analysis of political and regulatory developments and opportunities
- Assessment and analysis of public opinion, including SNS, on client-related topics
- Development of media resources and media databases
- Dissemination of accurate information concerning our client’s product/services to appropriate public opinion influencers
- Development of press releases, briefings and media outreach materials for interviews and presentations
- Media training for news conferences, interviews, briefings, crisis situations and other public communications scenarios
- Development and placement of feature stories to targeted media
- Executing press interviews and conferences to maximize coverage
- Developing and coordinating media tours to both local and global locations
Media Relations
Media monitoring and relations services are a cornerstone capability of Access. Our strengths comes from hands-on experience in developing monitoring programs that provide strategic, sensitive, timely and reliable information to clients and directing media relations programs that have helped shape a more favorable environment for clients’ businesses.
Based on our knowledge of the editorial orientation and technical requirements of the Korean media and from our broad range of contacts in Korean media circles, we provide counsel that is focused, practical and results-oriented.
Service scope includes:
Based on our knowledge of the editorial orientation and technical requirements of the Korean media and from our broad range of contacts in Korean media circles, we provide counsel that is focused, practical and results-oriented.
Service scope includes:
- Monitoring and analysis of product, service, industry and other client-related topics in print, electronic and broadcast media
- Monitoring and analysis of political and regulatory developments and opportunities
- Assessment and analysis of public opinion, including SNS, on client-related topics
- Development of media resources and media databases
- Dissemination of accurate information concerning our client’s product/services to appropriate public opinion influencers
- Development of press releases, briefings and media outreach materials for interviews and presentations
- Media training for news conferences, interviews, briefings, crisis situations and other public communications scenarios
- Development and placement of feature stories to targeted media
- Executing press interviews and conferences to maximize coverage
- Developing and coordinating media tours to both local and global locations
Corporate Image Enhancement/Reputation Management
We believe that a core element of a foreign company’s business goals in Korea should be to enhance its overall corporate profile. As experienced executives at foreign companies are well aware, Korea is a country with a distinct cultural tradition, complex social relations, and with an ever-changing local perception of foreign companies. With our local understanding and experience, we help our clients develop strategic and credible corporate image enhancement programs in Korea.
In addition to our contacts in media circles, we have established working relationships with key people in government and business, civic and consumer groups, private and public research institutes and non-profit organizations. We have developed a database of special events and programs suitable for corporate sponsorship by foreign businesses.
With these resources, we have been successful in developing and implementing programs that enhance the positive profile of our clients in Korea.
Our approach is to design a strategy based on deep knowledge of issues, social and political practice and the constant monitoring of current trends. We believe that ethical, socially responsible organizations should be empowered with the most effective communication programs to convey their image as good corporate citizens to the Korean public.
Specific events and programs that our professionals are actively involved in, include:
With these resources, we have been successful in developing and implementing programs that enhance the positive profile of our clients in Korea.
Our approach is to design a strategy based on deep knowledge of issues, social and political practice and the constant monitoring of current trends. We believe that ethical, socially responsible organizations should be empowered with the most effective communication programs to convey their image as good corporate citizens to the Korean public.
Specific events and programs that our professionals are actively involved in, include:
- Technology transfer seminars for local companies
- Speaking forums at government, research institute and media sponsored seminars
- Sponsorship of social, educational and charity programs
- Participation in civic and community events
Corporate Image Enhancement/Reputation Management
We believe that a core element of a foreign company’s business goals in Korea should be to enhance its overall corporate profile. As experienced executives at foreign companies are well aware, Korea is a country with a distinct cultural tradition, complex social relations, and with an ever-changing local perception of foreign companies. With our local understanding and experience, we help our clients develop strategic and credible corporate image enhancement programs in Korea.
In addition to our contacts in media circles, we have established working relationships with key people in government and business, civic and consumer groups, private and public research institutes and non-profit organizations. We have developed a database of special events and programs suitable for corporate sponsorship by foreign businesses.
With these resources, we have been successful in developing and implementing programs that enhance the positive profile of our clients in Korea.
Our approach is to design a strategy based on deep knowledge of issues, social and political practice and the constant monitoring of current trends. We believe that ethical, socially responsible organizations should be empowered with the most effective communication programs to convey their image as good corporate citizens to the Korean public.
Specific events and programs that our professionals are actively involved in, include:
With these resources, we have been successful in developing and implementing programs that enhance the positive profile of our clients in Korea.
Our approach is to design a strategy based on deep knowledge of issues, social and political practice and the constant monitoring of current trends. We believe that ethical, socially responsible organizations should be empowered with the most effective communication programs to convey their image as good corporate citizens to the Korean public.
Specific events and programs that our professionals are actively involved in, include:
- Technology transfer seminars for local companies
- Speaking forums at government, research institute and media sponsored seminars
- Sponsorship of social, educational and charity programs
- Participation in civic and community events
Marketing Communications
Access provides publicity support to enhance client’s marketing of products and services in the rapidly changing Korean consumer market. Too often advertising and marketing efforts in Korea are concentrated on predetermined methods developed overseas that result in an uninspired message to the Korean consumer. Increasingly, publicity is becoming a highly effective component of a company’s marketing communication efforts, and one that can provide a competitive edge by credibly defining a product’s unique position that resonates in the local market.
Our specialists help publicize and promote the specific product, service and program of clients by creating integrated, creative, localized communications strategy tailored to the target market. Our teams have a solid understanding of the target market and have strong and credible relationships with the media, consumer groups, regulatory bodies and other government institutions. Our approach is to develop an all-inclusive, result-oriented marketing communications strategy in which we consider the full range of opportunities, as well as the potential problems that a company can face at the consumer level.
Our specialists help publicize and promote the specific product, service and program of clients by creating integrated, creative, localized communications strategy tailored to the target market. Our teams have a solid understanding of the target market and have strong and credible relationships with the media, consumer groups, regulatory bodies and other government institutions. Our approach is to develop an all-inclusive, result-oriented marketing communications strategy in which we consider the full range of opportunities, as well as the potential problems that a company can face at the consumer level.
Marketing Communications
Access provides publicity support to enhance client’s marketing of products and services in the rapidly changing Korean consumer market. Too often advertising and marketing efforts in Korea are concentrated on predetermined methods developed overseas that result in an uninspired message to the Korean consumer. Increasingly, publicity is becoming a highly effective component of a company’s marketing communication efforts, and one that can provide a competitive edge by credibly defining a product’s unique position that resonates in the local market.
Our specialists help publicize and promote the specific product, service and program of clients by creating integrated, creative, localized communications strategy tailored to the target market. Our teams have a solid understanding of the target market and have strong and credible relationships with the media, consumer groups, regulatory bodies and other government institutions. Our approach is to develop an all-inclusive, result-oriented marketing communications strategy in which we consider the full range of opportunities, as well as the potential problems that a company can face at the consumer level.
Our specialists help publicize and promote the specific product, service and program of clients by creating integrated, creative, localized communications strategy tailored to the target market. Our teams have a solid understanding of the target market and have strong and credible relationships with the media, consumer groups, regulatory bodies and other government institutions. Our approach is to develop an all-inclusive, result-oriented marketing communications strategy in which we consider the full range of opportunities, as well as the potential problems that a company can face at the consumer level.
Crisis Communications/Issues Management
A crisis is a situation that can threaten a company’s future, its image, its ability to continue ordinary operations, its customer base, its standing in the market, not to mention its short and long-term business and financial performance. Access professionals have a strong track record in developing and implementing proven crisis communications strategies.
Our crisis communications specialists are well experienced in working with senior corporate management, communications officers, local managers and staff, and attorneys to devise and execute the most appropriate communications plan to handle crisis situations.
Should a crisis develop, our specialists promptly respond by providing strategic planning, counseling and logistical support, as well as execution and spokespersons where necessary. We ensure that our clients communicate their positions to all concerned audiences effectively and clearly.
Specialists at Access have successfully handled a wide variety of crisis situations including labor disputes, changes in partnerships, abrupt management changes, and allegations of regulatory impropriety and government investigations. As the Korean partner of leading international PR groups, we bring to our clients a pool of valuable resources with significant experience in crisis management cases worldwide.
Access also develops crisis communications preparation plans for clients and conducts crisis management and media training to help local management prepare for emergent situations.
Should a crisis develop, our specialists promptly respond by providing strategic planning, counseling and logistical support, as well as execution and spokespersons where necessary. We ensure that our clients communicate their positions to all concerned audiences effectively and clearly.
Specialists at Access have successfully handled a wide variety of crisis situations including labor disputes, changes in partnerships, abrupt management changes, and allegations of regulatory impropriety and government investigations. As the Korean partner of leading international PR groups, we bring to our clients a pool of valuable resources with significant experience in crisis management cases worldwide.
Access also develops crisis communications preparation plans for clients and conducts crisis management and media training to help local management prepare for emergent situations.
Crisis Communications/Issues Management
A crisis is a situation that can threaten a company’s future, its image, its ability to continue ordinary operations, its customer base, its standing in the market, not to mention its short and long-term business and financial performance. Access professionals have a strong track record in developing and implementing proven crisis communications strategies.
Our crisis communications specialists are well experienced in working with senior corporate management, communications officers, local managers and staff, and attorneys to devise and execute the most appropriate communications plan to handle crisis situations.
Should a crisis develop, our specialists promptly respond by providing strategic planning, counseling and logistical support, as well as execution and spokespersons where necessary. We ensure that our clients communicate their positions to all concerned audiences effectively and clearly.
Specialists at Access have successfully handled a wide variety of crisis situations including labor disputes, changes in partnerships, abrupt management changes, and allegations of regulatory impropriety and government investigations. As the Korean partner of leading international PR groups, we bring to our clients a pool of valuable resources with significant experience in crisis management cases worldwide.
Access also develops crisis communications preparation plans for clients and conducts crisis management and media training to help local management prepare for emergent situations.
Should a crisis develop, our specialists promptly respond by providing strategic planning, counseling and logistical support, as well as execution and spokespersons where necessary. We ensure that our clients communicate their positions to all concerned audiences effectively and clearly.
Specialists at Access have successfully handled a wide variety of crisis situations including labor disputes, changes in partnerships, abrupt management changes, and allegations of regulatory impropriety and government investigations. As the Korean partner of leading international PR groups, we bring to our clients a pool of valuable resources with significant experience in crisis management cases worldwide.
Access also develops crisis communications preparation plans for clients and conducts crisis management and media training to help local management prepare for emergent situations.
Speaking Platforms/Event Management
Among the many ways of communicating, without a doubt there is no real substitute for direct human contact. Our professionals have extensive experience in planning and organizing a broad range of direct platforms - from business launches, press conferences, business seminars to major gala events.
Our capabilities in this area include:
Our capabilities in this area include:
- Planning and publicizing branch office openings and subsidiary establishments
- Planning trade fairs to introduce new products and solutions
- Organizing, publicizing and implementing conferences, seminars and exhibitions for B2B customers
- Planning and executing special events
- Arranging sponsorships and co-sponsorships for events in sports and entertainment related fields
- Promoting fundraiser events for charitable causes
Speaking Platforms/Event Management
Among the many ways of communicating, without a doubt there is no real substitute for direct human contact. Our professionals have extensive experience in planning and organizing a broad range of direct platforms - from business launches, press conferences, business seminars to major gala events.
Our capabilities in this area include:
Our capabilities in this area include:
- Planning and publicizing branch office openings and subsidiary establishments
- Planning trade fairs to introduce new products and solutions
- Organizing, publicizing and implementing conferences, seminars and exhibitions for B2B customers
- Planning and executing special events
- Arranging sponsorships and co-sponsorships for events in sports and entertainment related fields
- Promoting fundraiser events for charitable causes
Public Affairs
In today’s global economy, policymakers’ decisions can make the difference between success and failure for entire economic sectors. Our public affairs team has helped companies and organizations succeed in a world influenced by the interests of the people they serve and by the public policies that establish the framework of the marketplaces of goods and services, ideas and issues.
Our established working relationships with key figures in government, civic/consumer groups, private/public research institutes and business sectors enable our clients to be exposed to the targeted influential opinion leaders and consumers, and therefore to channel their message across all audiences.
Our established working relationships with key figures in government, civic/consumer groups, private/public research institutes and business sectors enable our clients to be exposed to the targeted influential opinion leaders and consumers, and therefore to channel their message across all audiences.
Public Affairs
In today’s global economy, policymakers’ decisions can make the difference between success and failure for entire economic sectors. Our public affairs team has helped companies and organizations succeed in a world influenced by the interests of the people they serve and by the public policies that establish the framework of the marketplaces of goods and services, ideas and issues.
Our established working relationships with key figures in government, civic/consumer groups, private/public research institutes and business sectors enable our clients to be exposed to the targeted influential opinion leaders and consumers, and therefore to channel their message across all audiences.
Our established working relationships with key figures in government, civic/consumer groups, private/public research institutes and business sectors enable our clients to be exposed to the targeted influential opinion leaders and consumers, and therefore to channel their message across all audiences.
Developing New Business Opportunities
We work with our clients in developing and implementing their business programs in Korea. By combining our business experience with our sensitivities to the local market, our business-consulting specialists assist our clients in introducing products and services to Korea and in entering Korea through branch offices, joint ventures and other investments.
Our business-consulting specialists provide our clients assistance in:
Our business-consulting specialists provide our clients assistance in:
- Market analysis and feasibility studies
- Creating localized marketing strategies and programs
- Identifying joint venture partners, licensees, distributors and franchises
- Identifying and facilitating introductions to local investors and decision-makers
- Monitoring new marketing and investment opportunities
Developing New Business Opportunities
We work with our clients in developing and implementing their business programs in Korea. By combining our business experience with our sensitivities to the local market, our business-consulting specialists assist our clients in introducing products and services to Korea and in entering Korea through branch offices, joint ventures and other investments.
Our business-consulting specialists provide our clients assistance in:
Our business-consulting specialists provide our clients assistance in:
- Market analysis and feasibility studies
- Creating localized marketing strategies and programs
- Identifying joint venture partners, licensees, distributors and franchises
- Identifying and facilitating introductions to local investors and decision-makers
- Monitoring new marketing and investment opportunities
Data & Analytics
We are living in the era of big data. In digital marketing, the ability to analyze customer data to derive insights and apply them to marketing or business strategies is a must. Search data on search engines such as Naver, Daum, and Google; social data on social media channels; CRM customer data with individual companies; and web log data of website visitors are representative digital data that help us to understand the market and behaviors of customers, which we analysis using statistical analysis and big data analysis.
Services include:
Services include:
- Deep diagnosis of SEO: Diagnosis of current client exposure on Naver, Google, and Daum
- SEO Guide: Provides individual client-customized guidance for items that require SEO improvement, such as On-page/Off-page SEO and Technical SEO
- Google Analytics/Naver Analytics: Inflow, Page-by-Page Analysis, User Analysis, Multi-Channel Contribution Analysis, Member/Non-Members, Free/Paid Member Analysis, and Re-Marketing by Customer Type
Data & Analytics
We are living in the era of big data. In digital marketing, the ability to analyze customer data to derive insights and apply them to marketing or business strategies is a must. Search data on search engines such as Naver, Daum, and Google; social data on social media channels; CRM customer data with individual companies; and web log data of website visitors are representative digital data that help us to understand the market and behaviors of customers, which we analysis using statistical analysis and big data analysis.
Services include:
Services include:
- Deep diagnosis of SEO: Diagnosis of current client exposure on Naver, Google, and Daum
- SEO Guide: Provides individual client-customized guidance for items that require SEO improvement, such as On-page/Off-page SEO and Technical SEO
- Google Analytics/Naver Analytics: Inflow, Page-by-Page Analysis, User Analysis, Multi-Channel Contribution Analysis, Member/Non-Members, Free/Paid Member Analysis, and Re-Marketing by Customer Type
Influencer Advocacy
Marketing with influencers is a segment that has already grown faster than ever before and will continue to grow. Every year, new social media platforms and content are emerging. Meanwhile, companies are scrambling to keep up with new ways to communicate with existing and potential customers. As a result, the channels and platforms on which influencers are active are becoming very diverse. Through a right-fit analysis between customers and influencers, we identify the most efficient and effective course of action to reach our audiences and stimulate engagement, in order to support the goals of the brand.
Our business-consulting specialists provide our clients assistance in:
Our business-consulting specialists provide our clients assistance in:
- Identify the most appropriate influencers for each channel: bloggers, Instagramers, YouTubers, etc.
- Draft posting guidelines (and review contents and quality check as necessary)
- Results reporting about reach and relevance of activity with influencer
- Collaboration with influencer for branded contents
- Planning and execution of brand advocate activities facing customers
Influencer Advocacy
Marketing with influencers is a segment that has already grown faster than ever before and will continue to grow. Every year, new social media platforms and content are emerging. Meanwhile, companies are scrambling to keep up with new ways to communicate with existing and potential customers. As a result, the channels and platforms on which influencers are active are becoming very diverse. Through a right-fit analysis between customers and influencers, we identify the most efficient and effective course of action to reach our audiences and stimulate engagement, in order to support the goals of the brand.
Our business-consulting specialists provide our clients assistance in:
Our business-consulting specialists provide our clients assistance in:
- Identify the most appropriate influencers for each channel: bloggers, Instagramers, YouTubers, etc.
- Draft posting guidelines (and review contents and quality check as necessary)
- Results reporting about reach and relevance of activity with influencer
- Collaboration with influencer for branded contents
- Planning and execution of brand advocate activities facing customers
Digital & Social Strategy
The speed of change in communication technology is constantly accelerating. But human behavior, psychology and emotion does not always move at the same speed or in the same direction. Based on our business experience in the dynamic reality we live in, our teams recommend to clients tested and proven tools and methods of communicating in the digital world. From creating the content to making sure the contents get seen by audiences, our teams continue to stay close to the virtual world to achieve results.
Services include:
Services include:
- Planning and execution of integrated campaigns for products, services, issues and corporate stories
- Social media content planning and execution
- Planning and execution of web events, social media events, on-off events
- Web and social media advertising (Naver, Daum, Google)
- Design and artwork (graphics for web and social use, print material layout and design)
- Short and simple video clip editing and localizing (subtitles, etc.)
Digital & Social Strategy
The speed of change in communication technology is constantly accelerating. But human behavior, psychology and emotion does not always move at the same speed or in the same direction. Based on our business experience in the dynamic reality we live in, our teams recommend to clients tested and proven tools and methods of communicating in the digital world. From creating the content to making sure the contents get seen by audiences, our teams continue to stay close to the virtual world to achieve results.
Services include:
Services include:
- Planning and execution of integrated campaigns for products, services, issues and corporate stories
- Social media content planning and execution
- Planning and execution of web events, social media events, on-off events
- Web and social media advertising (Naver, Daum, Google)
- SEO (Naver, Google)
- Design and artwork (graphics for web and social use, print material layout and design)
- Short and simple video clip editing and localizing (subtitles, etc.)